📈A marketing strategy aimed at generating interest in a company's products or services by creating quality content that meets the interests and needs of potential customers to turn them into paying customers! Blog, videos, e-books, tips, excel presentation. People automatically come to you because your content calls them!📊
Other tactics include social media marketing, pay-per-click advertising (Google Ads), and organic search engine optimization (SEO). The latter enhances the ranking and prominence of a company in search engines where the presence in the first page is always sought after. These tips are all part of the inbound marketing approach and they are used to make it easier to find businesses online.
And you, are you already there in "Inbound Marketing"?
Mario L. Gagnon
Expert in Digital Marketing